WHY USE A GAME WORLD?
A trade fair is spatial. Visitors understand it by moving through entrances, halls and stands. An interactive 3D environment can preserve that sense of place and let visitors decide where to go next. Our design work connects environment art, navigation and information design so that a stand is more than an image.
REAL-TIME 3D AND VISUAL STORYTELLING
Fixo Studio has worked in 3D visualization since 2009. Fixo Games is its emerging game studio brand. In Metaversexpo, the aim is to combine that visual background with responsive movement and readable on-screen interactions in a PC experience.
The current demo scenes show the exhibition exterior, interior halls, visitor routes and individual stand environments. We are also exploring ways to present exhibitor profiles and documents, along with routes to contact the people behind a stand. The gallery shows development visuals rather than a released event.
DESIGNING FOR A USEFUL VISIT
Visual fidelity matters, but visitors also need to understand where they are and what they can do. That means clear arrival points, recognizable stands and information that appears at the moment it is useful. These design choices guide the continuing PC demo development.
AN EXHIBITION WORLD IN DEVELOPMENT
Metaversexpo is currently a developing demo and concept for global trade fair access. Specific features, platforms and event partnerships will be communicated when they are ready. We welcome feedback from fair organizers and exhibitors who want to explore a pilot.